Alex, Ella and Luke of Guidelines to Britain

About Guidelines to Britain

Guidelines to Britain is one of the UK’s leading providers of private sightseeing tours for individuals and small groups to London’s top hotels and has been for over 25 years. We are a small, family-run business, staffed with experienced Londoners. We have vast experience dealing with exacting clients from all over the world, but especially with North American visitors. Please meet our team below.

We have a dedicated team of over 30 of the very best – and friendliest — driver-guides and walking guides in London, all of them hand-picked for their love of Britain, their knowledge, and their professionalism. Why not meet some of our guides?

Our tour itineraries are always flexible, timed and tailored to your exact needs — if you don’t see exactly what you have dreamt of here, please get in touch to discuss your day with us.

We are certain that a tour with Guidelines will greatly enhance your enjoyment and understanding of Britain — our heritage and our way of life. We look forward to hearing from you and helping you create some unforgettable memories.

Top 5 Reasons Why Clients Choose Guidelines to Britain

  • Guides:
    We have been making sure we have a team of only the very best licensed guides. This means that when you book with us you will be paired up with one of London’s very best tourist guides.
  • Trusted by Top Hotels:
    For over thirty years Guidelines to Britain has been a trusted partner to London’s very best luxury hotels, supplying a 5 Star service to their guests.
  • Bespoke Services:
    Our service is completely bespoke and flexible. We wish to provide you with an experience that you will remember forever and so will always endeavour to design our itineraries according to your wishes and interests.
  • Exclusive Tours and Experiences:
    If you are looking for something extra special, then we are always happy to help. We have excellent relationships with many of the London attractions and can gain access to exclusive tours, exhibits and authentic experiences not always available to the general public.
  • Guidelines to Britain Team:
    As a family run business for over 30 years, our customer service is of utmost importance. Our phonelines are open 07:30-22:00 GMT every day of the year meaning you will always be able to get in touch with a member of the team from our London offices in order to help answer any questions that you may have.

Meet the Guidelines To Britain Team

Guidelines To Britain are a small, family-run business, owned by Maggie Rogers, who has unparalleled connections with the concierge world and the tourist industry.

Maggie Rogers, Guidelines to Britain founder

Maggie Rogers, Founder

Maggie founded Guidelines to Britain in 1987 after working for another tour company and realised that there was a place in the market for Private Guided tours. Whilst offering a full service to the Concierge teams in booking and advice, the company has gained an enviable reputation for service excellence. She has maintained and adapted the company over the past 30 years to keep it at the very forefront of London’s luxury visitor experience.

Caroline Hagan, Office Manager

Caroline Hagan, Office Manager

Caroline joined Guidelines to Britain in 2011 and works part-time. Also a Londoner, with a background working in the travel industry, she enthusiastically aims to make your time in London as memorable as possible.

Alex Youell, Operations and Sales Executive