Maggie founded Guidelines to Britain in 1987 after working for another tour company and realised that there was a place in the market for Private Guided tours. Whilst offering a full service to the Concierge teams in booking and advice, the company has gained an enviable reputation for service excellence. She has maintained and adapted the company over the past 30 years to keep it at the very forefront of London’s luxury visitor experience.

George joined in January 2016 after 35 years in the 5* hotel business and the last 20 years as the Head Concierge at the Four Seasons Park Lane. He has vast experience dealing with exacting clients from all over the world, especially with North American visitors.

Frankie became a full time employee in January 2018 after working as a summer intern in 2015 and 2017. She graduated from the University of Edinburgh in July 2017 with a degree in Spanish and History of Art. Her passion for culture and travel combined with her experience of growing up in this amazing city makes her a real asset to Guidelines.

Caroline joined Guidelines to Britain in 2011 and works part-time. Also a Londoner, with a background working in the travel industry, she enthusiastically aims to make your time in London as memorable as possible.