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Meet the Team at Guidelines to Britain

About Guidelines to Britain

Guidelines to Britain is one the UK’s leading providers of private sightseeing tours for individuals and small groups to London’s top hotels, and has been for over 25 years. We are a small, family run business, staffed with experienced Londoners. We have vast experience dealing with exacting clients from all over the world, but especially with North American visitors. Please meet our team below.

We have a dedicated team of over 30 of the very best – and friendliest — driver-guides and walking guides in London, all of them hand-picked for their love of Britain, their knowledge, and their professionalism. Why not meet some of our guides?

Our tour itineraries are always flexible, timed and tailored to your exact needs — if you don’t see exactly what you have dreamt of here, please get in touch to discuss your day with us.

We are certain that a tour with Guidelines will greatly enhance your enjoyment and understanding of Britain — our heritage and our way of life. We look forward to hearing from you, and helping you create some unforgettable memories.

Meet the Guidelines Team

We are a small, family run business, owned by Maggie Rogers, who has unparalleled connections with the concierge world and the tourist industry.

Maggie Rogers, Guidelines to Britain founder

Maggie Rogers, Founder

Maggie founded Guidelines to Britain in 1987 after working for another tour company and realised that there was a place in the market for Private Guided tours. Whilst offering a full service to the Concierge teams in booking and advice, the company has gained an enviable reputation for service excellence. She has maintained and adapted the company over the past 30 years to keep it at the very forefront of London’s luxury visitor experience.

Frankie Youell, Office Manager

Frankie became a full time employee in January 2018 after working as a summer intern in 2015 and 2017. She graduated from the University of Edinburgh in July 2017 with a degree in Spanish and History of Art. Her passion for culture and travel combined with her experience of growing up in this amazing city makes her a real asset to Guidelines.

Caroline Hagan, Sales and Operations Assistant

Caroline Hagan, Sales and Operations Assistant

Caroline joined Guidelines to Britain in 2011 and works part-time. Also a Londoner, with a background working in the travel industry, she enthusiastically aims to make your time in London as memorable as possible.