Guidelines to Britain

A Celebrated Experiences Company

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Tower Bridge from Shad Thames. Photo Credit: © Colin / Wikimedia Commons.

About Guidelines to Britain

For over 30 years, Guidelines to Britain has delighted clients by providing private sightseeing tours and experiences for individuals and small groups. Our team of guides is the best in the business, and before becoming a Guidelines Guide, they must pass a thorough vetting process. They are selected for their knowledge, experience, and personality.

While all of our guides are experts, they are exceedingly diverse! This gives us the fun job of pairing the right guide to the right client based on areas of expertise, special interest, and style.

Founded by Maggie Rogers, a legendary figure in British tourism, Guidelines to Britain is owned by Celebrated Experiences, one of the world’s leading providers of personalized travel experiences. A family-owned and operated company, Celebrated Experiences enjoys a 30+ year history of delivering exceptional customer service for clients seeking bespoke travel services.

Our London HQ is managed by Alex Youell, and Maggie Rogers remains a key part of our team.

Top 5 Reasons Why Clients Choose Guidelines to Britain

  • Our Dynamic, Experienced Guides:
    We have a proven track record of handpicking the very best licensed guides. When you book with us, you will be paired up with one of London’s most extraordinary and engaging guides.
  • Trusted by Top Hotels:
    For over thirty years Guidelines to Britain has been a trusted partner to London’s very best luxury hotels, supplying 5-Star service to their VIP guests.
  • Bespoke Services:
    Our service is bespoke and flexible. We wish to provide you with an experience that you will remember forever, and the key is designing and adapting each guided itinerary in a way that reflects each client’s preferences and interests.
  • Exclusive Tours and Experiences:
    If you are looking for something extra special, we love using our longstanding relationships to create extraordinary experiences. We have wonderful relationships with England’s key attractions and can gain access to exclusive tours, exhibits, as well as authentic experiences that are not available to the general public.
  • Our Team:
    We love what we do, and for more than thirty years our business has grown on the basis of repeat clients and their referrals. Our London-based team is excited to assist you…we are truly at your service.

Meet the Guidelines To Britain Team

Maggie Rogers, Guidelines to Britain founder

Maggie Rogers, Founder

Maggie founded Guidelines to Britain in 1987 after working for another tour company, recognizing that there was a place in the market for bespoke, privately guided tours. Whilst offering a full service solution to client’s around the world and London’s top Concierge teams, Guidelines to Britain has gained an enviable reputation for service excellence. Maggie has consistently evolved the company to keep it at the very forefront of London’s luxury visitor experience.

Alex Youell, Manager - London Office

Alex’s career in the travel industry began right after University. He has also traveled so much of the world which has fostered a passion for travel, the importance of details, and the power of enriching experiences. Alex also loves innovation, especially when it comes to off-the-beaten path experiences as so many of his greatest memories come from experiences not found in guide books. Yet, as a proud Londoner, he is delighted to share Britain’s iconic sites but from unique perspectives. Alex manages our London Office, where he connects our clients to the best guides in the country as well as the experiences they will find the most enriching. Having lived in London for his entire life, Alex's knowledge of the capital enables him to create bespoke experiences for guests based on their particular interests and tastes.